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Top Outbound Call & Contact Centre KPIs and Metrics That Matter

Contact centres are sophisticated operating facilities that employ a variety of tools and software to provide an exceptional customer experience at a low cost. Improvement in contact centre performance is always critical to achieve, hence constant tracking of outbound call centre metrics help businesses as well as clients gauge constant growth and conversions for the businesses.

A contact centre’s main purpose is to give valuable service to anybody who interacts with your company, regardless of the channel they use. Because of all the moving pieces involved, such as the complexities of underlying technologies and the diversity of personalities on your team, this goal is somewhat ambitious.

Contact centres should provide the business with visibility into all parts of their departmental activities and performance in order to fulfil consumers’ expectations. While KPIs and measurements are relatively easy to come by, generating the right set of contact centre KPIs for each group of stakeholders is more difficult.

What are the contact centre’s key performance indicators (KPIs)?

Managers utilise key performance indicators (KPIs) for contact centres to assess the success of their operations. These indicators reveal whether a call centre is accomplishing its objectives and whether agents are providing a high-quality customer support experience in order to resolve customer issues.

There are 12 contact centre KPIs that contribute to a positive customer experience

1. Average Response Time

Average time to answer, which is measured in seconds, is the average length of time from when an inbound call is received and when it is answered by an agent. This metric is based on agents being available to answer calls within a particular time frame, and it includes time spent waiting in line but excludes time spent navigating through an IVR system. The average time to respond is widely used by managers to assess their team’s efficiency and client accessibility. Define a service level objective, which is a specific goal for responding to a certain percentage of calls in a certain period of time.

2. Abandonment Rate Average

The average abandonment rate is the percentage of callers who hang up or are disconnected before reaching a live person. Although the abandonment rate is more of a reflection of call centre performance than individual agent performance, it is tightly linked to customer happiness and success KPIs. This outbound call centre metric indicates how many customers become frustrated enough to leave before receiving help, and it can provide valuable information into areas for development.

3. Resolving the First Call (FCR)

First call resolution (also known as first contact resolution or FCR) is a key metric in customer relationship management that assesses a call centre’s ability to fix customer issues on the first call, with no need for a call-back or follow-up. The higher the agent’s personal first call resolution rate, the better. However, because a customer’s problem may demand action by someone other than the agent, this might be difficult to quantify. As a result, FCR should be assessed with caution and care at all times.

4. Rate of Transfer

Some contact centres, in addition to FCR, use transfer rates to gauge the efficiency of customer contact. This percentage shows the number of calls an agent must transfer to someone else to finish, such as a supervisor or someone from a different department. The reasons for the transfers fluctuate, but they may include an agent or representative error, a specific consumer request, or faulty call routing. In an ideal world, the FCR percentage would always be higher than the transfer rate.

5. Handling Time Average

The average handle time (AHT) is the time between when an agent answers the phone and when they hang up. Call handling is heavily influenced by the intricacy of the customer’s problem, which is why it’s critical to average response times across multiple conversations to get the most accurate picture of agent effectiveness. Average handle times are one of the most often used contact centre KPIs since they are intimately tied to caller satisfaction, customer loyalty, and, most significantly, client retention.

6. Hold Time on Average

Optimizing average handling time entails concentrating on other aspects of the call, such as average wait time, that can have an impact on issue resolution. As the title suggests, the period of time an agent keeps a call on hold during a call adds to the total call length. A caller may be placed on hold while an agent checks information out or finds a solution to the caller’s query from a superior or subject area specialists in the office. To guarantee that hold time is maintained within a proper range when compared to talk time, this metric is calculated by dividing the total time callers wait on hold by the total number of calls answered by agents. The average hold time is a great measure of whether or not a team is offering outstanding service to callers.

7. Idle Time on Average

Idle time refers to the seconds an agent spends working on aspects relevant to a client interaction after the call has ended. This is also referred to as “on-call” hours. After most of calls, an agent will need to enter vital information or remarks into the call centre software, and also send documentation or write a follow-up email. Sometimes call centres would require agents to handle these matters while a customer is still on the call. While there would be less idle time, the average handle time will be longer.

7. Idle Time on Average

Idle time refers to the seconds an agent spends working on aspects relevant to a client interaction after the call has ended. This is also referred to as “on-call” hours. After most calls, an agent will need to enter vital information or remarks into the call centre software, and also send documentation or write a follow-up email. Sometimes call centres would require agents to handle these matters while a customer is still on the call. While there would be less idle time, the average handling time will be longer.

8. Blocked Calls as a Percentage of Total Calls

The percentage of calls that are blocked is another contact centre KPI that has a big impact on customer satisfaction. This indicator measures the percentage of inbound callers who experience a busy tone due to a lack of accessible agents, queues that are already full, or a contact centre software which can’t handle the volume of calls. It is an important signal to pay attention to because even one blocked call is a lost opportunity to communicate with a customer, provide an outstanding customer experience, and build customer satisfaction.

9. Phone Etiquette

It is feasible to score the quality of an agent’s manners during a call using call centre KPIs. This KPI is made up of a variety of elements (some of which are weighted) that are evaluated by a quality management (QM) or quality assurance (QA) monitor who is listening in on the conversation. Essentially, the greater the agent’s score, the more elements that can be ticked off. Phone etiquette includes greeting customers by name, speaking in a calm, clear tone, and repeating the caller’s issue to ensure that all parties understand.

10. Compliance with Procedures

Many call centres have a pre-written script that agents must follow while speaking with a consumer. Managers may track how successfully agents follow corporate procedures while dealing with consumers using contact centre metrics, such as the proper way to greet a caller, the best approach to terminate a call, when a call transfer is acceptable, how to deescalate a difficult situation, and more. Organizations can ensure more consistency in their call centre customer service by monitoring agents’ compliance with procedures.

11. Absent Agents Rate

The amount of days lost due to agent absenteeism each year can have a significant impact on call centre scheduling and staffing, as well as a company’s bottom line. That’s why a KPI that tracks the number of call centre agents that are missing can be quite useful for modifying a budget or improving workforce management techniques. For handling high call volumes, limiting queue wait times, and lowering call abandonment rates, knowing there are enough agents planned and present at any one time is critical.

12. Agent Turnover Rate

Agent turnover goes a step farther than agent absenteeism by revealing the rate at which salespeople leave to pursue other opportunities. This is an important KPI for any manager to monitor as it ebbs and flows throughout time, because a high turnover rate might have serious ramifications. Not only may turnover affect team morale, but it can also have an impact on call centre scheduling, hiring, training and retraining requirements, and customer satisfaction, which is why agent experience indicators should not be overlooked when analysing outbound call centre indicators.

Optimise your outbound reach with NCRI

NCRI helps optimise your business’s representation  to the customers by carefully securing and tracking  key performance indicators for outbound call centres regularly to increase the effectiveness of the campaign.  Our experienced workforce  are highly skilled in monitoring and adjusting outbound call centre metrics, not only these our efforts are further enhanced by the use of Data analytics and business intelligence reporting.

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